What is Traffic Junky?
Traffic Junky is a CPM-based DSP specially tailored to adult verticals, among others. It's definitely one of the most experienced adult advertising networks. It grants you direct access to the following tube sites:
- Pornhub
- Youporn
- RedTube
- Tube8
- Thumbzilla
Founded in 2008 in Montreal, Traffic Junky is here to help you improve your advertising campaign’s performance and guide you with insightful reporting.
Combining your Crakrevenue affiliate business with Traffic Junky enables you, as a Media Buyer, to ensure you’re reaching the right audience with the best-performing creatives and make well-informed and data-driven strategic decisions.
What makes Traffic Junky stand out from other adult ad networks is the fact that they offer a massive amount of quality traffic on several of the industry’s largest websites and ad spots.
Traffic Junky is also one of the few ad networks that allow you to target user demographics for improved results. They are responsible for over 4.6B daily impressions from more than 150M daily visitors.
How Can I Make Money Online With Traffic Junky?
As a CrakRevenue affiliate, you can earn extra income by promoting high-converting offers through media buying on Traffic Junky.
Their platform allows you to perform multiple ad tests and find your best demographic for optimal conversion rates.
Their low costs per conversion allow you to reap maximum affiliate commissions in exchange for your advertising efforts.
Keep scrolling to read our Traffic Junky review and step-by-step tutorial!
Why Advertisers Love TrafficJunky?
Advertisers are drawn to TrafficJunky because it's easy to use, gives access to a big audience, and offers smart tools to improve ad performance. It’s especially popular for mobile advertising, with eye-catching formats like interstitial ads.
Key Reasons Advertisers Choose TrafficJunky:
- Smart Technology and Better Results
- Auto-optimization helps ads reach the right people automatically.
- A DSP (Demand-Side Platform) gives more control and targeting options.
- Real-time stats let advertisers track and improve their ads instantly.
- Big and Quality Audience
- Offers lots of high-quality traffic, especially on mobile.
- Focuses on mobile users with smart ad formats.
- Allows targeting by location, age, and time to reach the right users.
- Easy to Use and Flexible
- Self-serve platform—you can set up and run campaigns yourself.
- Simple tools make managing and changing campaigns easy.
- No contracts—you can pause, change, or restart your ads anytime.
Traffic Junky Review (2025)
Spoiler alert: Traffic Junky is one of the best ad networks out there. Why? Because they constantly improve themselves, making their self-serve platform more intuitive and easy to use, and providing media buyers with game-changing optimization tools.
Here are our top picks of Traffic Junky’s most notable features:
- Massive Adult Inventory
- Granular Targeting
- Multiple Ad Formats
- Real-Time Analytics
Every good business deserves to be well-protected. Traffic Junky provides users with two-factor authentication and a stable hosting architecture to ensure high account security and optimal uptime to prevent harmful breaches and unwanted downtime.
Traffic Junky offers multiple display options for mobile ads (header, footer, underplayer, etc.), all of which also include an auto-optimization feature for maximum conversions.
You can limit the number of times your ads are displayed to each user to prevent banner blindness. Frequency capping will preserve your campaign’s performance by avoiding overexposure.
It is also possible to schedule your campaigns on preset periods of time (i.e., the month of July only) to ensure you respect your budget.
You can apply multiple audience filters to target with deep precision according to your needs: gender, language, device, browser, country, ZIP code, IP address, OS targeting, and more!
Retargeting is one of Traffic Junky’s strengths, enabling you to add a pixel on your landing page and retarget users on any website of their network.
Last but not least, their auto-bid optimizer allows you to import your banners into the platform and test variants automatically while respecting your budget. Traffic Junky will add weight ($) on the best-converting banners and optimize your campaign without additional efforts!
Traffic Junky’s limitations
So we can confidently state that adult media buyers love Traffic Junky for many reasons. But since there’s no such thing as perfection, we thought it proper to expose the few low points of Traffic Junky’s services:
- Some popular keywords are expensive.
- Largely focused on adult Tube sites.
In other words, targeting high-converting keywords can be tricky if you don’t have a big bidding budget. You should also be aware of the potential damages for the brands or services (and your business) when you advertise on adult tube sites.
It is also interesting to note that you can see your rank vs. competitors and what percentage of the traffic you will acquire with your bid. Nevertheless, this information isn’t perfectly accurate, while monitoring your results daily will give you the exact picture.
Finally, one of Traffic Junky’s most important limitations is that you can’t use SmartCPM bidding (available with ExoClick), which allows you to adjust your bid just over your competitors automatically and maintain your position.
How Traffic Junky Compares to Other Adult Ad Networks?
How Traffic Junky compares to ExoClick
Traffic Junky is a huge player, but ExoClick is also a large adult ad network in the space.
Both platforms offer strong optimization tools to help advertisers get the most from their traffic.
But what really sets them apart?
As of 2024, Traffic Junky serves over 3.97 billion daily ad impressions and reaches around 150 million daily users through Pornhub’s network, including YouPorn and RedTube.
ExoClick, on the other hand, serves up to 8.5 billion daily ad impressions across a wider network of adult and entertainment sites.
But there’s a downside to that: traffic quality.
ExoClick has more volume, but a chunk of its traffic comes from lower-tier websites. Traffic Junky may offer fewer impressions overall, but it benefits from its exclusive partnership with Pornhub’s premium network—often with similar costs.
There’s also a big difference in bidding models.
TrafficJunky is CPM-only, which can limit flexibility.
ExoClick supports CPM, CPC, and CPV bidding, giving media buyers more control over how they spend.
ExoClick also offers over 20 ad formats, including banners, push notifications, video ads, and native formats—slightly more than what’s available with Traffic Junky.
Now you know what makes Traffic Junky a solid choice for starting in adult media buying.
Before we jump to the step-by-step tutorial, let’s wrap up our Traffic Junky review:
Pros
- Large volume of in-house, premium traffic
- User-friendly self-serve platform
- Good targeting and optimization tools
- Real-time data and reports
Cons
- Some ad spots are expensive
- Only offers CPM bidding
How Traffic Junky compares to JuicyAds
JuicyAds is another strong competitor in the adult advertising space, offering a flexible platform with wide reach. While Traffic Junky is known for its exclusive access to premium inventory, JuicyAds focuses on variety and customization.
Ad Formats and Bidding Models
JuicyAds supports both CPC and CPM bidding, giving advertisers more control over their payments. It offers ad formats like banners, pop-unders, native ads, and interstitials, and it includes tools like the Adsistant® AutoBid Tool to keep bids competitive.
Traffic Junky, by contrast, uses a CPM-only model and offers fewer ad formats overall. It also places a stronger emphasis on visual creatives like interstitials.
Which platform is best for your goals?
If your priority is premium traffic quality, brand safety, and high visibility on the biggest adult sites in the world, Traffic Junky stands out as the top choice. While ExoClick and JuicyAds offer more bidding options and broader reach, TrafficJunky gives you direct access to Pornhub’s trusted network, ensuring your ads appear in front of a massive, engaged audience—without sacrificing quality for volume.
Is TrafficJunky Legit?
Yes, TrafficJunky is 100% legit. It’s the official advertising platform for Pornhub and other major adult sites owned by Aylo (formerly MindGeek)—including YouPorn, RedTube, and Brazzers. This gives advertisers access to some of the largest and most premium traffic sources in the adult industry.
Here’s why it’s considered trustworthy:
- Established Reputation: It’s been around for over a decade and is widely used by media buyers in the adult space.
- Real Traffic: Unlike shady networks, TrafficJunky offers real human traffic with detailed geo-targeting and optimization tools.
- Transparent Platform: You get access to real-time reporting, full campaign control, and support when needed.
- Secure Payments: Payments are handled through trusted processors, and no shady billing practices are involved.
The bottom line is that if you're serious about adult media buying and want quality over quantity, TrafficJunky is one of the most reliable options.
Certainly! Here's an expanded overview of TrafficJunky's ad formats, providing insights into each type and their potential impact on your advertising campaigns:
TrafficJunky Ad Formats Explained
Display Ads: Banners That Pop
TrafficJunky offers both static and animated banner ads in various sizes, such as 300x250, 728x90, and 160x600 pixels. These banners are strategically placed across high-traffic sections of partner sites, ensuring maximum visibility. Advertisers can utilize full animation, provided that each frame or text/image is displayed for a minimum of two seconds, adhering to TrafficJunky's animation guidelines.
Native Ads: Blending Seamlessly with Content
Native ads on TrafficJunky are designed to integrate smoothly with the surrounding content, providing a non-disruptive user experience. By matching the look and feel of the host site, these ads can achieve higher engagement rates, as they appear more organic to the viewer.
Video Ads: High-Impact Visuals
For advertisers aiming to deliver compelling visual narratives, TrafficJunky offers in-stream video ads that play before the main content. These ads can range from 5 to 30 seconds in length, with a maximum file size of 500 MB and a recommended resolution of 1080p. Supported formats include MPEG/MPG, MP4, MOV, AVI, and WMV.
Pop-Unders and Redirects: Are They Worth It?
While not explicitly detailed in TrafficJunky's official ad format listings, pop-under ads and redirects are common in the adult advertising industry. These formats open a new browser window or tab beneath the active one, displaying the advertiser's content. They can be effective for certain campaigns, but it's essential to consider user experience and potential browser restrictions when utilizing these formats.
How to start media buying with Traffic Junky
Affiliates willing to scale up can opt to do so in various ways. Spending money is never hard, but investing wisely to achieve great returns on investment (ROI) and becoming the next Whale is another story.
Some of the wealthiest, most experienced affiliates in our industry are, in fact, media buyers.
If you’ve been wondering how to hit the major leagues, this is for you!
Follow our step-by-step guide to successfully start your media buying journey by combining Traffic Junky and CrakRevenue.
Step 1: Plan your campaign & create an effective strategy
As you’re going to invest money going forward, it’s really important to leave nothing to chance.
Before even thinking about creating an account on Traffic Junky, be sure you have the basics covered.
You should be asking yourself the following:
- What’s my target GEO?
Do you want to focus on Tier 1 countries? (wealthiest countries, most competitively targeted)
Do you want to focus on Tier 2 countries? (less competitive, moderate spending)
Do you want to focus on Tier 3 countries? (even less competition, but extremely low spending)
- Which device do I want to target? (Traffic Junky supports PC, mobile and tablet)
- Which language will you choose for your campaign?
- Which vertical are you going to promote and, more importantly, which offer(s)?
- What payout type did you have in mind? (PPL, PPS or Revshare?)
For example, you could choose RevShare with FapChat if you were to focus on US, UK, Belgium and Sweden GEOs.
As such, you’d get 30% of all spending generated by your traffic on the adult cam site. (PPL offers may be a safer bet for any first attempt at media buying.)
Once your goals are set and you've chosen the right CrakRevenue offer for your desired campaign, now's the perfect time to move on to the next step.
Step 2: Set up your funnel
Now that you’ve got a clearer picture of who you’re going to target and how, it’s time to set up your sales funnel.
Basically, end-users will first see your banners and, upon clicking on them, will be led to a landing page.
Once logged in to your CrakRevenue account it’s easy to choose the creatives you want to use. On each offer page, scroll down to see most* available creatives: banners, HTML ads, pop codes, etc.
Though for the sake of this guide, all you really need are banners (either animated or not).
We’ve got plenty more creatives that don’t appear on the platform. Simply ask your Affiliate Manager for more or if you need something specific.
As a quick example, we recently had an affiliate ask for banners and landing pages translated in Russian. Although they were not available in the dashboard, we had these believe it or not.
It pays to ask!
Step 3: Create a new campaign on Traffic Junky
The next step is actually creating your very first campaign on Traffic Junky.
If you don’t already have an account, you’ll need to sign-up first.
Once logged in, go to the campaign section and click New Campaign.
The first thing you need to do is to set the basic settings of your campaign according to your campaign strategy.
Start by choosing a name, then the device type, target group, and so on.
Step 4: Secure your investment
Now that you’ve created a campaign, you want to limit any potential damage.
Beware: this is where most media buyers fail!
You simply cannot afford not to have a safety valve or two in place. Unless hemorrhaging money's your preferred goal—there doesn't have to be any hiccups along the way if you play things smart.
Daily Assigned Budget
Overspending on a campaign is no fun at all..
Although Traffic Junky has a clever algorithm in place that will lower your daily budget to match your funds, you ought to set a limit yourself.
You’ll need to set your daily budget in the “basic settings” of your campaign (see screenshot in Step 3: Create a new campaign on Traffic Junky)
Duration
Define the timeframe of your campaign in the “Capping” section. Without start and end dates, your campaign will last indefinitely.
Campaign Schedule
Choose the days of the week and time-of day you want to display your ads. This way, you can optimize your campaigns according to your audience’s behavior. You can also serve ads indefinitely or for a set amount of time (i.e. X hours or days).
Frequency Capping
Sets a limit to the number of times you ad is displayed to the same visitor in order to avoid overexposure and lowered clicks.
Step 5: Prepare your creatives for A/B testing
Choose your banner size and upload your banners and landings to set the A/B test.
Step 6: Choose the Publishers and Ad Zones
Choose the Ad Zone (publishers) according to the banner size you’ve chosen.
Available zone formats on Traffic Junky are:
- 468x60
- 300x250
- 305x99
- 300x100
- 315x300
- 950x250
- 16:9 (in-stream videos)
Step 7: Choose your bid
This is one of the trickiest parts of media buying.
You want to be competitive amongst all existing bids on the Ad Zone you’ve chosen. This will set the volume and the share of traffic you’ll receive from the spot vs the competitors (all other bidders).
On the other hand, don’t be too aggressive. We do not to say you should be too passive, either. You need a fair volume to adequately A/B test your funnels, but still without spending your entire budget on one single campaign. A fair volume will allow you to have some good impressions and better chances to find something that will make you profitable.
Keep in mind that most of the time, any given spot will have more than two bidders at once. It’s a cutthroat world out there! But competition is good, so fear not.
Step 8: Submit your campaign for validation on Traffic Junky
When you’re done filling in all the details, including targeting options, and after you’ve uploaded your banners, it’s time to submit your ad campaign.
Once it’s been reviewed and approved, you’ll receive your first impressions and clicks.
Step 9: Check your stats and optimize!
This is where the real media buying game begins. The bigger your budget and bid, the more you should watch your stats like a hawk.
Based on the results you’ll be compiling with your A/B testing, you should be able to modify your campaign and adjust the weight of the different funnels you’ve tested.
This step is crucial to the success of your campaigns, and the experience you’ll gain by doing it properly is what will help you become a professional media buyer in the end.
Step 10: Don’t give up!
Media Buying is hard!
Don’t hesitate to try other campaigns. Usually, you’ll find your sweet spot—lucrative campaigns—after a while.
Once you get the recipe right, that’s when you hit the volume button and really start making money.
Until then, continue learning about media buying here by taking a look at these useful tips for new media buyers.
Trust us, it’s worth it!
Advanced Targeting Features to Boost ROI
Retargeting: Win Back Lost Visitors
TrafficJunky's retargeting capabilities allow advertisers to re-engage users who have previously interacted with their website but did not convert. By implementing retargeting pixels and utilizing features like Infinity Tags and Custom Event Segments, advertisers can deliver tailored ads to users based on specific behaviors, such as viewing product pages or initiating sign-ups. This strategic approach increases the likelihood of conversions by keeping your brand top-of-mind for interested prospects.
Behavioral Targeting: Reach Based on Interests
With TrafficJunky's Segment Targeting, advertisers can leverage pre-optimized audience segments that reflect user interests and behaviors across the network. This includes targeting based on niche categories, search terms, and other contextual indicators. By aligning your ads with users' demonstrated interests, you can enhance engagement and conversion rates.
Device and Carrier Targeting for Mobile Precision
TrafficJunky offers granular targeting options to ensure your ads reach the right audience on the right devices. Advertisers can target users based on device type (desktop, tablet, mobile), operating system, browser, and even specific mobile carriers. This level of precision allows for optimized ad delivery, ensuring that your campaigns are tailored to the user's browsing context, which is particularly crucial for mobile-focused strategies.
By utilizing these advanced targeting features, advertisers can create highly personalized campaigns that resonate with their desired audience, ultimately driving higher engagement and ROI.
Certainly! Here's an expanded overview of A/B Testing on TrafficJunky, detailing its importance, what elements to test, and tips for achieving better results:
A/B Testing on TrafficJunky
Why Split Testing Is Essential
A/B testing, or split testing, is a fundamental strategy for optimizing advertising campaigns. By comparing two versions of an ad or landing page, advertisers can determine which performs better in terms of engagement and conversions.
This method allows for data-driven decisions, reducing guesswork and enhancing ROI. For instance, testing different video lengths—such as 15-second versus 30-second pre-roll ads—can reveal which duration resonates more with the target audience.
What to Test: Creatives, Headlines, Landing Pages
Effective A/B testing involves experimenting with various elements of your ads and landing pages:
- Creatives: Test different images, videos, or animations to see which captures attention more effectively.
- Headlines: Alter headlines to identify which messaging drives higher engagement.
- Landing Pages: Experiment with different layouts, call-to-action placements, and content to determine what leads to better conversion rates.
By systematically testing these components, advertisers can fine-tune their campaigns for optimal performance.
Tools and Tips for Better Results
To maximize the benefits of A/B testing on TrafficJunky:
- Run Tests Simultaneously: Ensure that both versions are tested under the same conditions to obtain accurate comparisons.
- Monitor Key Metrics: Focus on metrics such as click-through rates, conversion rates, and bounce rates to assess performance.
- Use Statistical Significance: Wait until enough data is collected to make informed decisions, ensuring that results are not due to random chance.
By adhering to these practices, advertisers can effectively utilize A/B testing to enhance their campaigns on TrafficJunky.
Is TrafficJunky Worth It in 2025?
Pros and Cons Recap
TrafficJunky stands out with its precise targeting, real-time analytics, and user-friendly platform, making it a solid choice for serious media buyers. The main drawback is its CPM-only model, which might not suit everyone.
Who Gets the Most Value from This Platform
Advertisers focused on adult traffic with mid-to-high budgets will benefit most from TrafficJunky. If you're looking for premium placements and control over your campaign strategy, it's a top-tier option in 2025.
FAQs About TrafficJunky
Can I Run Mainstream Offers?
Yes, you can—but it depends on the offer. While TrafficJunky is best known for adult traffic, some mainstream verticals like gaming, dating, or VPNs can perform well. Just ensure your creatives and landers comply with their content guidelines.
How Long Does It Take to Get Approved?
Account creation is instant, but ad approval usually takes between a few hours to one business day. TrafficJunky manually reviews creatives to ensure they meet compliance standards.
What’s the Minimum Deposit to Get Started?
The minimum deposit is $100, which gives you access to all campaign tools and targeting options on the self-serve platform.
